Instagram is a social media platform that allows users to share photos and videos with their followers and the world. One of the features that makes Instagram popular is the use of hashtags, which are words or phrases preceded by a pound sign (#) that categorize and describe the content of a post. Hashtags help users discover new content, connect with other users with similar interests, and increase the visibility and engagement of their seats.
But what are the most popular hashtags on Instagram? Which ones should you use to reach a larger audience and grow your followers? In this article, we will list the top 10 famous Instagram hashtags in 2023, based on data from various sources, and explain why they are so popular and how to use them effectively.
1. #love
The most popular hashtag on Instagram is #love, which has been used over 2.3 billion times since April 2023. This hashtag expresses love for someone or something, such as a partner, a pet, a place, or a hobby. It is also used to spread positivity and appreciation for life. For example, you can use #love to caption a photo of you and your significant other or a photo of your favorite food or activity.
2. #instagood
Instagram’s second most popular hashtag is #instagood, which has been used over 1.4 billion times since April 2023. This hashtag is used to showcase high-quality photos and videos that are aesthetically pleasing, creative, or inspiring. It also compliments other users’ posts or expresses satisfaction with their seats. For example, you can use #instagood to caption a beautiful sunset photo or a video of a fantastic performance.
3. #photooftheday
The third most popular hashtag on Instagram is #photooftheday, which has been used over 1 billion times since April 2023. This hashtag highlights the best photo or video one has taken or seen on that day. It is also used to participate in daily challenges or contests that involve posting an image or video on a specific theme or topic. For example, you can use #photooftheday to caption a picture of your outfit or a workout video.
4. #explorepage
The fourth most popular hashtag on Instagram is #explorepage, which has been used over 900 million times since April 2023. This hashtag attracts more attention and exposure to one’s posts, especially from users who are not following them. The Explore page is a feature on Instagram that shows users personalized recommendations of positions they might like based on their interests and preferences. Using #explorepage, users hope to get their posts featured on the explore page and reach new audiences. For example, you can use #explorepage to caption a photo or video that showcases your talent or skill.
5. #trending
The fifth most popular hashtag on Instagram is #trending, which has been used over 800 million times since April 2023. This hashtag is used to join or start a conversation about a hot topic or event happening in the world or on social media. It also shows awareness or opinion about current issues or trends. For example, you can use #trending to caption a photo or video related to a viral meme or challenge.
6. #happy
The sixth most popular hashtag on Instagram is #happy, which has been used over 700 million times since April 2023. This hashtag expresses happiness or joy for something or someone, such as an achievement, a celebration, a gift, or a person. It is also used to share positive vibes and gratitude for life. For example, you can use #happy to caption a photo of you smiling or laughing or a video of you dancing or singing.
7. #viral
The seventh most popular hashtag on Instagram is #viral, which has been used over 600 million times since April 2023. This hashtag indicates that one’s post has gone viral, meaning that it has received many views, likes, comments, shares, or mentions from other users. It is also used to aspire to or claim fame or popularity for one’s post. For example, you can use #viral to caption a photo or video with thousands of reactions or feedback.
8. #tbt
The eighth most popular hashtag on Instagram is #tbt, which stands for Throwback Thursday and has been used over 500 million times since April 2023. This hashtag is used to post old photos or videos that are nostalgic, funny, or memorable, usually on Thursdays. It is also used to reminisce or reflect on the past or to compare the past and the present. For example, you can use #tbt to caption a photo of you as a child or a video of you at a previous event.
9. #memes
The ninth most popular hashtag on Instagram is #memes, which has been used over 400 million times since April 2023. This hashtag posts humorous images, videos, or texts to make people laugh or relate. Memes are often based on popular culture, current events, or internet trends. They are also used to express feelings, opinions, or experiences funnily. For example, you can use #memes to caption a photo or video that makes fun of a situation or a person.
10. #likeforlikes
The tenth most popular hashtag on Instagram is #likeforlikes, which has been used over 300 million times since April 2023. This hashtag is used to ask for likes from other users in exchange for likes from oneself. It also boosts engagement and follower count by mutually benefiting both parties. For example, you can use #likeforlikes to caption a photo or video you want more people to see or appreciate.
Hashtags are an essential part of Instagram marketing, as they can help you reach more people, grow your followers, and increase your engagement. However, not all hashtags are equally effective. By using the top 10 famous Instagram hashtags in 2023, you can leverage the popularity and relevance of these hashtags to enhance your Instagram presence and performance.
